How can Northern Rock Bank sponsor Newcastle United?Surely after they were in such a financial mess that the tax payers had to bail them out, they should be trying to get their business back up and running again and should be using the tax payers money more prudently that sponsoring football? | |
Did they not sign the agreement before the went belly up?
Even so, sponsoring a premiership team is good not just to keep their name out there, but it shows they are not about to leave the high street. They also have tickets and a box, so its a cheap-ish way to offer corporate hospitality to some of their biggest clients.
Sponsoring football is a great way to market their bank. Football is the most watched sport on the planet, so the more people see it, the more chance they have of getting customers. It's a great way to 'get their business back up'.
Stuart - You mean the team that beat Sunderland 5-1?
Good question - why would anybody want to sponsor a team like that?
